💗 Still Standing: 29 Days of Pink, Purpose & Perseverance
Here’s what I learned, what I loved, and why I’ll keep going.
Every June, I wear pink to raise awareness and funds for the National Breast Cancer Foundation as part of the Go Pink campaign. And every June, I say I’ll keep it simple — wear pink, make a pink button — but somehow, it always becomes something more..
This year marked my sixth year supporting Go Pink, and I made a quiet but determined promise to myself at the start of the month:
✨ One pink product, one pink button, and wear something pink every day for 30 days.
✨
I didn’t expect how much those little moments — of colour, creativity and consistency — would add up to something really powerful.
💄 29 Shades of Strength
Across the month, I showcased 29 different SeneGence products, from eye colours to glosses, blushes, powders and lipsticks — some old favourites, some brand new. I got creative with layering, colour mixing, “power duos” and tips I’ve picked up from our amazing Sene community..
One of the most surprising wins? Posting a reel every day.
Even when Facebook glitches made me cry. Even when I nearly missed the midnight deadline. Even when I wasn’t sure anyone was watching.
Because I’d made a promise. And I wasn’t just wearing pink — I was showing up in it.
🧵 Buttons with Heart
My Buttons by Brooke page also joined the campaign again, with a daily pink button creation. Some days it was a fridge magnet, some days a badge reel, and many days, good old-fashioned hair ties. A few became crowd favourites. Others were simply “a button a day” to keep the excuses away..
The one that stands out for me most?
A pink western boot fridge magnet on Day 28 — a playful nod to the fashion trend (and a deeper one to the women walking difficult roads).
It felt like a full circle moment: from playful to powerful. From pretty to purposeful. From fabric to feeling.
👚 Fashion That Fights Back
I also wore pink every single day.
Bright pink pants. Leopard jumpers. Blush pink scarves and thermals. Even when it was freezing cold, even when I wasn’t feeling fabulous, I found a way to wear the message..
And some days, that message was simple:
“Keep going, even when you feel like giving up.”
🫶 Not Just a Campaign — A Commitment
I haven’t hit my fundraising goal yet.
I haven’t had the sales spike I’d hoped for. In fact - no sales at all. But what I have had is a month of stories, smiles, and solidarity — with women I’ve met through the campaign, and with the women who can’t be here to wear the pink themselves..
I’ve learned how powerful it is to use what you have — even if that’s just a tube of gloss or a reel posted from your ensuite..
Because when we show up, we light the path for someone else.
💅 Today: The Pinkie Promise
As we reach Day 29, I’ll be painting my nails with Pinkie Promise nail polish — a final nod to the promise I made, and the one I’ll keep carrying with me..
And I’ll be closing the campaign with my favourite lip colour: Kiss for a Cause — the same pink in my ‘Brooke’s Beaute Box’ business logo, the colour that says it all.
💬 Final Thoughts
If you’ve followed along, thank you.
If you’ve donated, double thank you.
If you’re just catching up now — welcome! There’s still time to scroll back and take a look.
And if you’ve ever wanted to use your creativity, your quirks, your colours, or your voice to help others — this is your sign.
It doesn’t have to be perfect. It just has to be real..
Thanks for being part of my 2025 #GoPink story. Maybe you will join me for the 2026 campaign.
💗 Brooke